The logo is certainly the face of any brand. A great logo is a brand’s or company’s visual identity; it’s actually the very first impression that can leave a long lasting impact on its customers which can have an overall impact on a customer’s brand perception, decision making and the overall attitude towards a product. Creating an effective visual representation of a brand requires efforts which are a lot more than just graphic designing. We live in a world full of brands and logos. Each has its own identity and uniqueness to the extent that even a toddler can deduce what a company actually sells, by just looking at its brandmark. That’s the power of logo!